LOGO
BRAND'S CONCEPTUAL SYNTHESIS
A Brazilian e-commerce brand of women's clothing, focused on slow fashion and utilizing sustainable raw materials. Its products are designed to be long-lasting, featuring innovative and contemporary designs that remain relevant despite the change of trends.
The brand's purpose extends beyond creating beautiful and comfortable clothing; it aspires to be a source of inspiration for agents of change in the world we live in.
MISSION
To be a benchmark brand in the sustainable, vegan, and slow fashion market, awakening people's awareness to a new way of consumption, new habits, and new forms of relationship.
VISION
To produce clothing with quality, comfort, and timeless design, following the principles of slow fashion. We use domestically sourced materials of reliable origin, recycled and vegan, with the lowest possible environmental impact, while maintaining transparency throughout the process.
VALUES
Fair Trade; Sustainability; Comfort; Quality; Transparency; Well-being.
POSITIVE & NEGATIVE
INSTITUTIONAL ALPHABET
Font: Geometr212 BkCn BT
ALTERNATIVE VERSIONS
COLOR VERSIONS
SHADES OF GRAY VERSIONS
INCORRECT USES
REDUCTION SCALE
REPETITIONS
PACKAGING
LABELS
BASIC STATIONERY
PROMOTIONAL ITENS
WEBSITE
ADVERTISEMENTS
All mockups were made in Adobe Photoshop.