BRIEFING
Shoe developed for the Melissa brand.
Segment: Party Fashion.
Objective: Medium-heeled shoe suitable for different types of parties or bars, to be worn during the day or night. Not too high heel so it can be worn all day, suitable for various environments.
Target Audience: Female, aged 15 to 30. Middle-class individuals who are aware of global news, appreciate culture, fashion, and design. Consumers who choose Melissa for its versatility, comfort, and authenticity. Young, confident, bold, environmentally conscious individuals who seek to enjoy life and express themselves freely.
Lifestyle: Young people seeking their freedom back after the pandemic, who enjoy going to parks and malls during the day, and bars and parties at night. They particularly enjoy pop and electronic music for dancing. They love dining at contemporary restaurants or ones offering natural and organic foods. They adore animals and usually have a pet cat or dog. They exercise weekly at the gym. If they could, they would always be traveling, as they love exploring new places. Their attire depends on the places they go, but they have a fun and authentic style.
MOODBOARD
COLOR PALETTE
PERSPECTIVE SKETCHES
ILLUSTRATION
Created in Adobe Illustrator and Photoshop
TECHNICAL INFORMATION
MATERIALS
PATTERNMAKING
FABRICS
Midsole
Suede
Suede
PVC
PROTOTYPE
