CONCEPT
The project aims to create a clothing collection for the Melissa footwear brand, marking its debut in the apparel industry. Melissa’s first clothing line embodies a spirit of liberation and self-expression, encouraging individuals to embrace life post-pandemic with confidence and independence. The collection of the party segment celebrates joyous moments with extravagant materials like sequins, velvet, and lurex, complemented by vibrant colors inspired by festive elements. Mirroring Melissa’s commitment to sustainability, the launch includes eco-friendly and vegan clothing options, offering youthful and contemporary styles for those seeking authentic self-expression.
Lifestyle
Concept
COLOR PALETTE
GROUPS OF PRODUCTS
1. Clothing with a tighter fit, shiny fabrics, and vibrant neon colors.
2. Neutral tones; smooth-textured fabrics with loose-fitting silhouettes.
3. Clothing in muted and neutral colors; velvet, fur, or leather pieces.
4. Clothing with a tighter fit, shiny fabrics, and vibrant neon colors.
SHOOTING
Project by Ana Luiza Cioffi, Emanuelle Bortolucci, Isabella Perroni, Lucca Luisi, Milena Nogueira & Olivia Poma.